THE ALL-IN ONE DESTINATION STORE FOR TRIATHLETES, CYCLISTS, RUNNERS AND SWIMMERS

From best-in-class equipment, sport advice and testing to coaching and specialized consultations,
all linked to the BMC Pro Triathlon Team

Choose your discipine

EVERYTHING UNDER ONE ROOF

Best In class Materials

The concept store showcases sector leading brands like BMC, Orca, 6D, Uvex, ON Running, Hoka and many more. Select equipment that will improve your performance and will result in more efficient way of training. We provide expert advice and can assist you in your equipment choices.

EXPERT ADVICE

The fully integrated and state of the art Optimize Coaching centre transfers the professional environment of the BMC Pro Triathlon Team to the amateur athlete. Optimize offers cyclists, runners and triathletes from all levels individually tailored sports advice, testing and coaching.

DIRECT LINK with BMC Team

The BMC Pro Triathlon Team is one of the leading and most ambitious projects of today's professional triathlon sport. Over the past years the unique professional environment has enabled the team to work with world class triathletes, coaches and the best equipment. We are proud to offer this unique set up and range of market leading brands to the recreational endurance athlete, all proven and tested by our professional triathletes.